How to handle a flood of new customers
Before you begin your next SparkEngage Referral Campaign make sure you have prepared your business for the flood of new customers wanting to redeem your deal.
When you begin preparing you need to speak with your staff so they understand how to take redemption emails or use the customers phone to redeem the deal. This is all so you can give credit to the person that sent them. Also, make sure your staff understands the deal restrictions. The last thing you want is someone to take advantage of your business.
We have heard stories of business owners that resent the new flood of customers wanting to redeem a deal. Keep in mind you may lose money on the first deal but your goal is to rope these new customers in so they become your customer for life. If you wow these customers with top notch experience it will pay out ten-fold in the long run.
Finally, when customers come in that are redeeming a reward — meaning they sent someone to your business. You need to also give them the best service possible so they continue being cheerleaders for your business with their friends.
Remember the overall goal is to impress these new customers so much that they want to keep coming back.